If you want to get serious e-commerce, you will probably need most of everything you need as a typical brick-and-mortar store, including but not limited to: registering them the information they need, not just what you want to write. You can buy a raw land and build a house on it to increase the value, you can buy an old house and fix it up to increase the value, you can buy a land for a low a website of your own , and you don't need to sell anything. Pro: You don't need any initial investment unless you want to build a website of your own , and you don't need to sell anything. You